Learn
AI Overviews, GEO, and the shift away from the search click.
AI Overviews and AI crawlers are a genuine drag on publisher traffic. But most drops are still caused by mundane, verifiable things: an algorithm update, a crawl error, seasonality, or a reporting glitch. Here is how to tell them apart using your own data.
Read → AI search & SEOSEO optimises to earn the click. AEO optimises to be the answer, which often means no click at all. For publishers, that is not a rebrand of the same job. It changes which crawlers you allow, how your content is structured, and how you measure whether any of it worked.
Read → AI search & SEOImpressions climbing while clicks slide is the defining pattern of search in 2025 and 2026. Here is the mechanism behind it, the causes that are not AI, and how to work out which one is hitting you.
Read → AI search & SEOHow to get your pages cited inside ChatGPT, Google AI Overviews, Gemini and Perplexity answers, control which AI bots read your content, and measure whether any of it works.
Read → AI search & SEOGoogle AI Mode is the conversational search experience that expands on AI Overviews. It answers inside the page, blends its data into your normal Search Console organic numbers, and quietly suppresses clicks. Here is what publishers can actually see, what they cannot, and what to do about it.
Read → AI search & SEOAI answers now sit between your content and your readers. Here is what the evidence says actually gets a publisher cited, what is a waste of time, and how to check whether it is paying off.
Read → AI search & SEOThe click loss is real and independently measured. But the honest answer for publishers is not that SEO is dead. It is that the scoreboard changed: rankings can hold while clicks fall, and a new AI referral channel is appearing that most analytics setups still do not count cleanly.
Read → AI search & SEOThe choice is not block everything or allow everything. AI crawlers split into distinct types with different consequences, and the right answer depends on your own traffic data. Here is how to decide.
Read → AI search & SEOThe search click is not vanishing overnight, but it is shrinking fast and unevenly. Here is what the data actually shows, and how publishers should respond.
Read → AI search & SEOThe independent studies now agree on direction, if not on the exact figure: when Google shows an AI Overview, far fewer people click through to your page. Here is what that means for publishers, and how to actually measure it.
Read →No guides match that search.